Cornerstones of our Communities Video
For the Oregon Bankers Association’s Community Banks Impact Study, I transformed survey data from community banks across the state into an engaging visual story that demonstrated the meaningful role these institutions play in Oregon’s local economies.
I led the project from data to final production—compiling and interpreting key findings, developing the creative concept, writing the script, creating all original illustrations and graphics, narrating the story, and handling the animation and video editing.
The goal was to turn complex statistics into something approachable, memorable, and easy to understand, using colorful visuals and motion to give the data personality while clearly communicating the real-world impact of Oregon’s community banks.
To extend the campaign across multiple platforms, I adapted the video’s original illustrations into an editorial spread for the Oregon Bankers Association’s quarterly magazine, Banking Matters, creating a cohesive visual experience across print and digital media.