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As Graphic Designer for Cornell Pump Company, I was responsible for designing the company’s extensive library of print and marketing literature, translating highly technical, information-dense content into materials that were clear, approachable, and visually consistent with the Cornell brand.

My work included everything from product flyers and technical datasheets to promotional materials, program overviews, sales collateral, and other customer-facing resources. Many of these projects required organizing substantial amounts of technical information—specifications, product features, pricing structures, charts, and detailed copy—into layouts that could be quickly understood by customers, distributors, and sales teams.

Each piece presented its own information-design challenge. Through strong hierarchy, typography, custom iconography, imagery, tables, and thoughtful use of brand elements, I worked to make complex subject matter easier to navigate without sacrificing the technical detail the audience needed.

The examples shown here represent just a small selection from the hundreds of pieces I created for Cornell. Together, they demonstrate my ability to take content that could easily become overwhelming and turn it into polished, cohesive communication that supports both the brand and the people using it.

Taking the Literature Library Online

Beyond designing the individual pieces, I also built Cornell Pump Company’s online literature catalog, creating a centralized digital resource where customers, distributors, and sales teams could easily find and access the company’s growing collection of brochures and product literature.

The online Document Library extends the work beyond the printed page, making Cornell’s extensive collection of materials available on demand and giving the literature I designed a practical, searchable home on the company website.

Want to see more? The full collection of Cornell Pump Company brochures and literature can be viewed in the online Document Library at cornellpump.com/document-library/.

Because sometimes good design isn’t about having less information—it’s about making a lot of information feel effortless.