Random logo work

During my time as the lead Graphic Designer for Cornell Pump Company, I was responsible for developing logos and visual identities for a wide range of product lines, services, programs, technologies, and internal initiatives.

Each logo presented a different design challenge. Some needed to visually connect with Cornell’s established corporate identity, while others required a distinct personality that could stand on its own. My goal was to create marks that were recognizable, versatile, and purposeful, while still feeling like part of the larger Cornell brand family.

These identities were designed with real-world applications in mind, appearing across product literature, websites, tradeshow displays, presentations, signage, apparel, promotional materials, and other branded touchpoints. That meant every logo needed to work just as effectively at a small scale as it did across a large-format display.

The examples shown here represent just a selection of the identities I created—demonstrating how a strong visual system can give individual products and programs their own voice while maintaining consistency across a much larger brand ecosystem.